Vela Atelier
- Client
- Vela Atelier (concept)
- Category
- Brand Identity
- Services
- Brand identity, Logo design, Print collateral
- Year
- 2025
Overview
The brief called for an identity that felt considered and quiet, able to sit across printed collateral without relying on decoration.
Approach
An interlocking serif monogram was drawn as the anchor, paired with a narrow neutral palette and a single deep violet for emphasis.
Outcome
A compact identity system covering the mark, stationery, packaging seals and supporting typography rules.
Next Project
FutureForm Launch